It was inevitable that we have to revisit this stage and to review this with greater intent/intensity. It is important that Whizmeal set up and build up the outreach arm.
Why an outreach focus?
We took a step back and assessed Whizmeal scope of business. Here is a great assessment by Shujog on our social impact:
Today, we are clearer than a year prior and much clearer than three years ago. We are on a mission to 'combat obesity' in children. The most ideal way is to focus on the largest group of students with the highest frequency of contact times. Schools.
There is also a certain level of influence (including barriers) we can work together with, in schools.
In Singapore alone, we have close to 200 local primary schools and maybe another 20 private/international schools with elementary level. In total, we are looking at a size of 200,000 6-13 years old. If they have a daily meal (either breakfast or lunch), we are looking at the ability to possibly influence 4 million meals a month.
Key factors include
The Whizmeal team has and had demonstrated success with multiple school canteen stakeholders. Come and contact Whizmeal for a preliminary discussion. Register your interest today.
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